Google AdWords (Pay Per Click Advertising)
In 2000, Google changed online marketing forever when it launched its own advertising program. Recently, it was reported that Google’s ad revenue rose to US $26.6 billion proving not only that there are many businesses out there using this feature but also that Google AdWords are highly effective.
If you’re unfamiliar with Google AdWords, it is Google’s advertising system where advertisers bid on certain words for their clickable ads to appear in the Google search results. Google earns in this manner when the advertisers pay for these clicks. Google’s PPC (Pay Per Click) policy works well for most of the advertisers as it helps to measure what’s working for you and what’s not. Moreover, in this scheme, you only pay for the results you get.
AdWords is flexible because you can customize your ads according to your needs. Google displays these ads on third-party websites that are partnered with them. The price of the Google ads depends on various factors such as your geographical location, quality of your campaign, competitiveness of your keywords, etc.
Other marketing techniques may take a while before you can measure the results but that isn’t the case with AdWords. As soon as you place your ads, it’ll go live; that means your ads will be visible online and you’ll get instant results. Google AdWords should be a major part of your marketing strategy as it gives your brand the visibility it needs. Thus, growing your brand.
At Social Pipal, we use our years of experience and expertise to make sure your brand pops up at the right time to the right audience.