Social Media Trends That Will Rock 2019
New Year is the best time to reassess everything and plan your social media marketing strategy.
Like everything else, Social Media is continuously evolving, trends are changing, and capabilities of various platforms are being tested.
So, what are the trends you need to keep in mind for 2019? Continue reading to know all about them:
- Love & Commitment
The relationship with customers has now gone to the next level. In the New Year, the marketers should focus on building a give-and-take kind of relationship. This means responding quickly to customer reviews and feedbacks and addressing their issues and complaints. Doing this in such a way that it nurtures and supports the audience is crucial. 2019 will be about interactions and engagements.
The next big thing that people are going to look forward to are real-time updates, raw footage, behind-the-scene videos, etc. Thus, this would require marketers to be on their toes, updating more than just static images.
In order to connect with the audience, it is important to share content and stories that matter to them and not just your brand.
- Influencers & Micro influencers
In the past couple of years, social media influencers have become a major trend. Twitter influencers, Facebook influencers, Instagram influencers, YouTube influencers – each platform has its own influencers. These influencers have a following of millions and each of their post is seen by a thousand of people. A new revolution took place when the role and importance of an influencer came to light.
On the other hand, micro influencers exist in every marketing niche. Influencers who have less than 10,000 followers and yet are popular are called micro influencers. Most of these followers are genuinely interested to know about their lives, interest, hobbies, etc. And they’re very engaged – micro-influencers are often considered experts in their niche.
- Videos and some more videos!
Video marketing has come a long way since it began. With the evolution in video trends, it is expected to dominate again in 2019. In fact, according to some experts, 80% of what we consume online will soon be video content.
Live videos, vertical videos, interactive videos, smartphone-quality videos and video marketing are what will make the internet content interesting. Smartphones have helped millions of people get access of online content. This year will be about creating interesting content for these users.
- AI to the rescue
Chatbots are the latest trend. Chatbots along with marketing automation tools have enabled businesses to engage, convert and delight their customers on a large scale. They’ve helped in replying to their customers effectively, without any additional costs.
Over time, the chatbots have been updated and now can be personalized according to the brand and its image, making it easier for the customers to relate to the brand.
On Facebook Messenger alone, there are more than 100,000 chatbots in use that gather information, give product guidance and take actual orders. They offer direct replies to customers who comment on a Facebook post or send product descriptions and follow-up emails to prospects.
- Mobile fans
As we’ve written earlier, in 2019, it is going to be very important to create content that will enhance a smartphone user’s experience.
Today, everybody uses their phone to access the net, social media sites and everything else that they need. This means that whatever one creates, that content has to be engaging and interactive enough to be viewed on the smartphone.
All in all, these trends are going to rock the year 2019. So now that you know, plan your social media strategy accordingly and break the internet with the best of your content. Pssst, you can also get in touch with us to keep your brand in line with the trends!