All About Tracking And Measuring Digital Marketing Campaigns
The best way to measure the success of your digital marketing campaigns is by using tracking and monitoring tools. But how can you incorporate them into your strategy and take full advantage of them? Allow us to help you guide through the process!
Digital marketing is an essential tool for every successful business in this generation. Building your brand in the fast-paced digital world is a daunting task. You never know what kind of challenges you may face along the way. And it’s not just the strategy that you need to focus on. You also need to study post-execution metrics that help you understand the success rate of your digital marketing campaign.
But that’s also the great thing about this modern tool. Unlike traditional marketing, it’s easier to get feedback and data from the users who use your services. If your business is entirely digital, it’s easier to understand why your strategy doesn’t work. That’s where these metrics come in handy.
Thanks to technological advancements and the internet, you can pinpoint the exact moment where a viewer gains or loses interest in your brand. These magical numbers tell you all you need to know about your website, social media, and email traffic. You get to learn everything, from visitors, sources, sales to all other relevant trigger points.
So let’s get into the technical whatnots to learn more about these metrics and how they can help you!
Website Traffic provides you detailed information about the total number of visitors to your website. This allows the organization to measure the marketing effectiveness of their campaigns at different timeframes. However, if you notice a steady decline in traffic even after a promising online marketing campaign, then there might be technical issues. In such cases, it’s always good to troubleshoot the issue and resolve it as soon as possible. This will make it easier for the viewers to browse the website and also help your organization collect data.
Traffic By Source
This digital marketing metric allows the organization to find the most efficient sources that generate higher traffic. The sources can be categorized under organic traffic, direct traffic, paid advertisements, referrals, and social media reach. It gives the organization an idea about which digital marketing efforts are most appealing to the customer. It also tells them where they need to reconsider their strategies for maximum reach. You can further categorize social reach to the company’s social media page, third-person referrals, reviews, and influencer initiatives.
New Users vs. Returning Users
New users are those who visit your website for the first time and if they come back after that then they become returning users. The new users vs returning users tool helps the brand understand the value of the content the organization shares in its campaign. Visitors only come back when they find the information valuable. And when they keep returning to the page, they generate multiple views. The higher the returning users’ rate compared to the new users’ rate, the better it is for the organization.
Average Session Duration
This allows you and your organization to understand how much time a user spends on your website. Depending on the kind of company you are in, the requirement of this data would change. An e-commerce company would expect a lower average session duration. However, when it comes to an informational company, they would want their users to spend as much time on the website as possible. The requirements for average session duration can also change based on the ongoing marketing campaign.
Data from page views allows the organization to determine the most appealing content the visitors find on their website. This allows the organization to understand what they are doing right and which part of the website they need to improve. This also determines the value of every page on the website.
Most Visited Pages
Going by the name, this tool tells the brand which of the pages on their website has the most traffic-generating content. Based on this, they can decide what to change about the other pages to generate similar views. This also gives you an idea of the kind of content the visitors expect after being redirected from the present marketing campaign.
This metric tool tells the organization the exact point where the user decided to exit the page. Usually, after browsing the website for a while, many users might lose interest in it at particular points and exit the page. And if there is one point that generates the most exits, then the organization needs to study that section to understand what is driving the users away. This is an essential content marketing metric that helps the organization develop better content.
Bounce Rate gives you the percentage of visitors who exited the website only after viewing one page. This data can help the organization understand the reason why the users are leaving. This may be due to slow loading speeds, irrelevant data, loss of interest, or technical errors. If your website is not a single-landing page, then your average bounce rate should be more than 50%. If you are looking for a good bounce rate, then you should fill your website with intriguing content that connects to your campaign.
Return Of Investment
Return Of Investment or ROI is a digital measurement tool that compares the cost of the campaign with the revenue. It’s considered the most important metric for measuring the success rate of any strategic initiative. Higher ROI measurement usually indicates that the campaign was extremely efficient in generating visitors and customers.
Beyond The Basics
Apart from all the metrics and measurement tools mentioned above, there are many more specific to certain types of marketing strategies and websites. It all depends on what kind of email, website, or social media marketing metric your organization requires.
We hope that this has helped you understand the importance of digital marketing tracking and how you can use it. If you have any further questions or seek assistance with your marketing campaigns, monitoring services, or even a complete overhaul of your digital strategy, then you can always get in touch with us. Stay tuned for more informative and valuable content.